There is always something going on at Octane5!
Check out the latest or follow us on LinkedIn to stay in the loop
Dupes...The Real Impact - A conversation with Mike Dunn
Nov. 18, 2025 | Publications
By Gary Symons
TLL Editor in Chief
When fashion vlogger Lulu Fox revealed her favorite ‘dupes’ of Lululemon products, her fans loved it.
“LULU!! these reviews are so beautiful OMGG i lovee“, said one.“I see this brand all over tiktok but i never knew they were a lulu dupe!,” said another. “So cool how they do cashmere for $50 too wow!”
But Lululemon Athletica feels a lot less and ‘wow’ about dupes of its high end athletic wear. The company has been fighting brand counterfeiting for many years now, and this month took another extraordinary step to protect its IP.
View the full article on The Licensing Letter website here