A Long History of Inventing What’s Next

Where do we start? Octane5 comes from a long history of “Inventing What’s Next” in technology and licensing. Before Mike and Matt embarked on developing Licensing Technology in 1998, they were changing how sports fans voted for their favorite athletes in the All Star Fan Balloting process. No more hanging chads! But as of 1998, The Dunn Brothers set their sites on the Licensing Industry, and have been at the forefront ever since. Over those two decades, dozens of deep pocketed companies have come and gone, but The Dunn Brothers kept innovating and have quietly built the #1 Technology Company in Licensing.

The timeline below is a journey through some of the key developments and how they affect the Licensing Technology landscape today. Innovation is at the core of Octane5, and the “firsts” all illustrate this. So if you are a brand looking for an innovative and reliable partner, others claim it, we show it.


Introduced OMR Technology to the All Star paper Balloting process for higher tabulation integrity (no hanging chads)


1st Online digital asset management system in Licensing (Logos On Demand)


1st Embroidery digital asset management and digitization service in Licensing (Stitches On Demand)


1st Online Product Approvals System (Approvals On Demand)


1st Mobile Track and Trace system for Licensing

1st integrate Licensing Software and Security Marks into an integrated platform


Patented Hang Tag Process Adopted
by over 200 Collegiate
Properties and John Deere


Created the first Consumer Activation program with a security hologram


Signed with De La Rue to
be the Exclusive Security
Partner for Licensing


1st Unique QR Code utilized on Licensed Security Products

1st Licensed Security Product to introduce a currency thread


1st to implement a complete
Contract to Consumer Licensing
Technology Solution


1st completely paperless, online application process for the collegiate market


1st iOS Licensing Software App

1st Mobile Game and survey platform
for product authentication


Secured over 50 Brands in 5 Years


1st SKU based memorabilia
authentication platform


1st industry specific Licensing System