Brand compliance is the key factor in protecting brand value. However, brand compliance is a multi-faceted proposition that includes physical brand protection, proper brand usage, and due diligence in the tracking and reporting of all brand activity...what we term Brand Traffic.
brand traffic [brand traf-ik] - (noun) The dissemination, usage, communication or exchange of a brand or intellectual property by and between disparate users and groups.
How well do you manage your brand traffic?
72% of the Dow Jones market capitalization is attributable to intangible assets including brands, market position, business systems and intellectual property.
70% of major brand managers believe brand compliance is critical to their business, yet only 60% even have a brand standards manual.
$1.5 BILLION is spent annually by US Fortune 500 companies to combat counterfeiting and protect brand names and trademarks
$1.7 TRILLION is the projected global economic and social impact of counterfeiting and piracy by 2015
Brand owners must control their brand use, securely protect their brand, and engage their consumer to protect, promote and profit through brand legitimacy.
To address this global need, Octane5 developed brandcomply.com, an online brand compliance system that becomes a cornerstone in ensuring better control over a company’s brand usage. Octane5 then implements leading edge brand protection technologies in a variety of formats including hang tags, labels, package seals and secure certificates, better protecting products against counterfeiting while engaging the consumer in a way that delivers increased brand loyalty. Brandcomply.com is a comprehensive suite of software products that include track and trace systems, electronic product approval systems and digital asset management systems, each providing additional layers of brand protection.